James Herbst - Chief Executive Officer


BCom, BAcc, CA(SA), CFA


James Herbst is a Chartered Accountant, having completed his articles of clerkship with PriceWaterhouseCoopers. He has several years’ experience in the investment industry, having completed the Chartered Financial Analyst program whilst at Fleming Martin Private Asset Management. During his career as an investment professional he managed over R400m in full discretionary funds. He left formal investment employment in 2001 to start a private equity business that later culminated in the listing of Level 4 IT Services with its subsequent acquisition of DataPro (Proprietary) Limited.

During his tenure as Group Financial Director of DataPro Group, James was instrumental in acquiring Atlantic Internet and marketing the investment profile of the company. Having completed his service contract in 2005, James went on to pursue personal corporate finance and deal making with the launch of Whiteley Rose Herbst Corporate Advisors. He successfully acted as advisor to the sale of Definity Telecoms (Proprietary) Limited to DataPro in 2006.

James has over five years’ ICT experience and has a keen interest in telecommunications and a passion for the industry and the potential it presents.

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